The Value Proposition Canvas is used by companies to aid in decision-making for a product or service they offer. It looks at both the business and market side so that the company can understand the customer’s problems and create or edit their product to solve them.
When to use
When your company is creating a new product or service to introduce to a target market, if this target market is new or an expansion, or when you want to test the product-to-market fit, the value proposition canvas will help guide you in the right direction.
How to use
Fill in your product or service and ideal customer.
In the Customer Profile:
Identify social, functional, and emotional jobs that your customer is trying to accomplish. You can add a sticky note in each category by clicking the plus sign next to the title of the section. Double-tap to add text.
Identify their pains. These are obstacles that the customer has to deal with as well as negative outcomes.
Identify their gains. These are aspects that are positive to the customer such as experiences and wants.
In the Value Map:
List features of your product or service.
List pain relievers. Think about how your product/service will solve the problems your customer has.
List gain creators. Think about how your product/service benefits your customers and allows them to achieve their goals.
Make connections between the benefits and solutions that your product/service provides to the gains, pains, and jobs that your customer has
Evaluate what this means for your company’s product/service.
Explore Other Templates
The Simple Meeting template is used by businesses or individuals to organize their everyday virtual meeting space.
The 3×3 Prioritization Matrix is used by teams that want to organize their tasks based on their levels of importance. It allows groups to create a more detailed to-do list that will be most effective for the team.
The 2×2 Prioritization Matrix is used by teams that want to organize their tasks based on their levels of importance. It allows groups to create a more detailed to-do list that will be most effective for the team.
This is a helpful tool was created by George T. Doran to help your company brainstorm more efficient objectives to work towards in the future. SMART stands for Specific, Measurable, Attainable, Relevant, and Timely...
This canvas was created by Jim Kalbach and based off of Alexander Osterwalder’s 2005 business model canvas. It is used to organize and define a new project while describing in detail all aspects surrounding the topic.